Interview with Christoffer Ødegården about the State of Live Casinos in Canada
Christoffer Ødegården is the Head of Marketing at Bojoko and is no stranger to discussions about the state of iGaming. We have previously talked to him about the importance of payment methods in the iGaming space and are excited to have him back to talk about the state of live casinos in Canada.
In this exclusive interview given to Bohdan Lytvyn, he expresses a certain frustration with how many Canadian casinos seem to be neglecting this key audience when it comes to promotions and bonuses, how operators can turn it around, and what players should look for to get the most out of their live gaming experience.
Do you think Canadian casinos are neglecting their live casino players?
Absolutely, and it’s surprising. Live casino players are some of a casino's most loyal and engaged audiences. They’re drawn to live dealer games' immersive experience and social interaction, yet many Canadian operators fail to offer them meaningful bonuses or promotions.
Most casinos still focus heavily on slot bonuses, which makes sense to some extent because slots dominate in terms of volume. However, the result is that live casino players often feel overlooked. When there’s no cashback, no tournaments, or just general promotions for live games, players wonder if their loyalty is being valued.
Why do you think live casino players are often overlooked regarding bonuses?
The obvious answer is that all eyes are on slots. It makes sense that most bonuses are more oriented towards slots, but there are limits. Sure, live casino games have tighter margins and a lower house edge, which makes operators more cautious about giving bonuses for these games. Still, it is easy to structure them to avoid any real issues.
There’s possibly also a misconception that live casino players don’t care about bonuses as much as slot players. But that’s not true. Live players value bonuses—they just want ones relevant to their games. Cashback offers, risk-free bets, or even something as simple as a matched bet promotion can make a huge difference in how valued they feel.
What are the benefits of catering specifically to live casino players with bonuses?
For one, you’re engaging a highly valuable segment of your audience. Secondly, it’s a great way to differentiate yourself in a competitive market. Players actively compare casinos, and when they see a cashback offer for live blackjack or a risk-free roulette bet, it immediately sets that casino apart.
On platforms like Bojoko.ca, these bonuses often become a deciding factor for players choosing where to sign up. We have an overview of live casino bonus promotions available to Canadian players, and being present here will help you stand out. There are hundreds of Canadians looking for these offers, and they will find the live casinos that offer them and sign up.
Live casino bonuses can drive engagement. Promotions like tournaments, leaderboards, or exclusive events tied to live dealer games create excitement and keep players returning.
How can Canadian casinos improve their approach to live casino bonuses?
It starts with listening to your audience. Understand what live casino players value most and tailor your bonuses accordingly. A simple cashback offer or a few risk-free bets can go a long way in showing players that you appreciate their loyalty.
Visibility is also crucial. If you’re offering a great live casino bonus, ensure it’s prominently displayed on your site and promoted through your marketing channels. Partnering with affiliates like Bojoko.ca ensures your offer reaches players actively looking for live casino promotions.
Finally, consider the overall experience. Live casino players are drawn to the game's social and immersive aspects, so bonuses that tie into these elements—like tournaments or exclusive events—can be effective.
