4ThePlayer Receives funds for the US expansion

British software supplier 4ThePlayer.com has reported that it has received a substantial amount of private equity capital to enable it to pursue growth in the US.

4ThePlayer, which specializes in making first-ever smartphone games, said the seven-figure amount would help it stay autonomous and create and distribute more player-centered titles.

The sum was collected by the owners of the company, as well as from a group of individuals from industry.

The investor group includes M&A expert Daniel Burns, former group director of Gaming Strategy at Bet365 Gil Rotem, former Ladbrokes Coral COO Ian Chuter, Reflex Gaming CEO Quentin Scott and former Scientific Gaming Digital CCO Steve Schrier.

4ThePlayer.com founder and CEO Andrew Porter said:

“We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years. Plus we will double down on our operator and player focused engagement.”

Chris Ash, co-founder and director of corporate growth, added:

“2021 is going to be an exciting year for 4ThePlayer.com as we look to expand into the US.”

Established in July 2018, the London-based provider has launched seven player-focused games as well as two crypto gaming titles to date.