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2026-01-15
EC Court of Justice Implications for Malta, Curaсao and Offshore Gambling Operators

As informed by the recent ruling of the EU Court of Justice (CJEU) — Players May Sue Directors of Unlicensed Online Gambling Operators Under Their Home Law — the offshore gambling industry is experiencing one of the most significant shifts in risk management seen in years. Core shift: The CJEU confirmed ...

2026-01-11
Upgaming casinos as a System: Traffic, Brands, and the Hidden Architecture of Gambling

The report by GAMRS, dedicated to the MyStake casino and the broader group of brands operating on the Upgaming platform (formerly InPlayNet), is a rare example of research that goes beyond a single operator and allows us to look inside an entire model of modern grey gambling. Formally, this report is ...

2026-01-06
The Anjouan Gambling License Scandal and a Clash of Regulatory Regimes

At the end of December 2025, a high-profile article was published by Canada’s public broadcaster, focusing on gambling licenses issued in the jurisdiction of Anjouan, which is part of the Union of the Comoros. Formally, the article centered on the claim that online casinos licensed in Anjouan were servicing Australian players ...

2026-01-06
The State of the Curaçao Gambling License: Reform, Stagnation, and Loss of Credibility

This report examines what has been happening with the Curaçao gambling license over the past three years — and why the situation matters far beyond Curaçao itself. Nearly three years ago, the Curaçao authorities announced a fundamental reform of the gambling regulatory regime. At the time, the changes were presented as ...

2026-01-06
The “Product + Geo” Marketing Bundle: How It Works in Online Casinos

The Bundle as a Core Unit of Strategic Thinking In the professional vocabulary of SEO, arbitrage, and gambling marketing, the formula “product + geo” is used frequently. In its complete form, it reads “product + channel + geography” — a triadic structure that defines the decision-making matrix in traffic acquisition. .highlight { ...

2026-01-05
Player Psychology Across Different Types of Online Gambling Games

Before analyzing game mechanics and market strategies, it is essential to define the core focus — the psychology of players engaged in different online gambling formats: slots, crash games, instant win / fast games, and related categories. The Emergence of Fast Games as a Psychological Phenomenon With the appearance of instant win ...

2025-12-31
Casinos vs Affiliates: A Championship SEO Battle in Four Rounds

Casinos vs Affiliates: A Championship SEO Battle in Four Rounds Let us examine unconventional — and for many, genuinely unexpected — SEO strategies for promoting online casinos. There is a well-known saying: everything new is simply well-forgotten old. This is precisely the thought with which this discussion should begin. Previously, in an ...

2025-12-30
How to Build an SEO Department in an Online Casino: Model and Budgets

Building an SEO department in an online casino directly depends on the stage of brand development and the overall traffic acquisition strategy. In iGaming, SEO is not a single process but a gradual evolution of goals, metrics, team structure, and budgets. Below is a four-stage SEO department development model, complemented by ...

2025-12-29
Fantasy Sports Market Overview in Bangladesh 2025

The fantasy sports market in Bangladesh is still at an early stage of development, but it demonstrates strong long-term growth potential. Rising internet penetration, increasing smartphone adoption, and growing engagement with mobile gaming are creating favorable conditions for expansion. According to recent estimates, Bangladesh’s broader online gaming market is expected ...

2025-12-29
Online Casino Financial Model Using Unit Economics

Whitepaper for industry professionals: model structure, key variables, and the logic of reaching break-even. Introduction I am often approached by clients who are considering launching an online casino. The most common question is: how to calculate costs and understand when the business will reach break-even. For these purposes, I use a simple financial ...

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