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Netent launches netconnect aggregator platform
2020-11-24

Netent Launches NetConnect Aggregator Platform

NetEnt announced the introduction of NetConnect, their content aggregator app. Brands will be able to gain greater market expantion and attract a wider client base across the Net Entertainment.

NetConnect Releases Incorporate Games Portfolio Of Red Tiger Gaming

Swedish casino game developer NetEnt has unveiled a new online aggregator site, NetConnect, intended to incorporate content from the newly purchased Red Tiger Gaming company, and other partners. Red Tiger Gaming is NetEnt's first studio bought earlier this year.

NetEnt acquired Tiger signing a £220-million contract in September. Therese Hillman, CEO of NetEnt, welcomed the inclusion of what she described as one of the most ambitious NetEnt's fold companies.

As a result of today's successful merger, all of NetEnt's associates will be able to tap into the far-reaching customer partnership and business potential within the company. However, NetEnt has already been evaluating the content aggregator platform prior to releasing an official announcement.

In specific, NetEnt has performed a trial with Ellmount Gaming Ltd., owner of Casino Room to decide if NetConnect was prepared for an official publication.

Catching New Consumers And Sectors

Net Entertainment exists only in regulated markets, providing a protection shield for players and corporate partners who are trying to maintain the good reputation of the industry.

The recently launched app offers access to the award-winning gamification and incentive system, NetEnt Engage.

Commenting on these trends, Henrik Fagerlund, NetEnt Chief Product Officer, commended the team for their efforts to build a forum to combine Red Tiger and NetEnt into one.

"this also shows tremendous promise for moving ahead with netent connect which is a core part of netent strategy.

Gavin Hamilton, CEO of Red Tiger Gaming shared his gratitude for having the chance to sign the contract. He stated that the wide scope of NetEnt would allow Red Tiger to roll out into new regions. And Hamilton finished with:

“I’m very excited that the early collaboration between the two companies since the deal was completed has allowed NetEnt customers to go live seamlessly with Red Tiger too”

Complete Business Launch

NetConnect's latest edition is a prototype product that NetEnt aims to carry out to the full by 2020. NetEnt will start market by country, widening the network to include other members.

The company currently has offices with a total workforce of over 900 employees in eight countries. NetEnt laid off staff in December 2018 to expand its gaming business and increase development to two new games per month of 2019. NetEnt is in stockholm on the nasdaq.

NetEnt obtained a Interactive Gaming Manufacturer Conditional License from the Pennsylvania Gaming Control Board (PGCB) earlier this year, in July. The license holder was NetEnt Americas LLC, a US-facing affiliate of the Swedish company.

The deal is an significant achievement for the company, because after New Jersey, Pennsylvania is the second most successful online legal gambling market. In February 2019, the New Jersey authority, the division of gambling regulation, awarded the business a permanent license.

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