NetEnt Live Exec: In Unpredictable Times, Live Casino Can Be Main Differentiator

The Director of NetEnt Live, Andres Rengifo, claims that live casino will act as a differentiator for operators – something that is especially crucial given the current pandemic.

In forthcoming Nov/Dec column, Andres Rengifo talked to Gambling Insider about the future of live casino roundtable. The executive argued that in current times, live casino success during the pandemic reveals its invaluable worth.

He said:

“Given that the vertical has consistently outperformed the market, a rare achievement in these uncertain times, it can be a key differentiator in a product portfolio that not only attracts new players but drives revenue.”

Additionally, while live casino may have historically been identified with a particular player audience, Rengifo claims that innovations in the vertical have seen its success grow among other ages and genders.

“Five years ago, the live casino player base was typically dominated by males aged over 35. But the introduction of new game formats is shifting the demographics and establishing a more gender balanced audience of casual players,”

- Rengifo added.

Improving usability has become a crucial priority for the sector and has been successful in expanding the popularity of live casinos beyond the traditional forms of VIP and high-stake matches.

Gambling Insider's complete roundtable feature and Nov/Dec version can be found once it's available.