Playson Propels European Outreach with Novibet Gambling Deal

Novibet develops portfolio of authentic games with Playson. Playson will take advantage of this relationship to kick-start development across Europe.

Playson Rolls Slot At Novibet Casino

Playson announced a game distribution deal between itself and Novibet, the famous online casinos and sportsbook operator.

The developer of online casino apps would incorporate their famous slot titles such as Pearl Beauty: Hold and Win and Diamond Wins: Hold and Win directly into Novibet's catalog of casino games.

Players will now now be able to experience brand new Playson launches, such as Solar King. Via Playson's management and delivery platform, any new updates will be directly merged into Novibet.

Commenting on the contract, Blanka Homor, Sales Director at Playson, pointed out Novibet's strengths:

“Novibet boasts strong commercial potential and impressive growth prospects, so we welcome this partnership and look forward to working with the company.”

With Novibet's activities mainly based in the UK, Italy, and Greece, the agreement enables Playson to kick-start the extension of its presence on iGaming through these European markets with more to join the road.

"We’re thrilled to be integrating Playson’s immersive slot titles, and its retention-boosting engagement tools make for a strong addition to our portfolio," said Novibet's Chief Business Development Officer, Nick Bachas.

In addition to this content sharing arrangement, Novibet will also benefit from the integration-free Playson suite of interaction resources intended to boost the retention statistics of the operator's teams.

Playson previously conducted several significant arrangements with Princess Casino for content delivery. Again, the agreement centered on expanding Playson's European footprint and building the region's corporate clout.

The vendor sold Princess Casino a range of games including, among others, the Funky Fruits series and the Timeless Fruit Slots collection. Playson signed a historic contract with digital delivery network The Mill Adventure in September. Playson signed a related contract with united remote earlier this year on content delivery.