Playtech Improves TruNarrative's Affordability Method
By incorporating TruNarrative's Affordability UK into its proprietor Information Management Solution (IMS) platform, Playtech continues to step up its efforts to create a better and more user friendly iGaming and betting interface.
Affordability UK is a versatile tool that reads into consumer preferences, and monitors gambling behavior aberrations. More precisely, the app does an cost review and decides whether users are spending on content outside their means. The UK is just about to lift the lockout on December 2, which gives the relationship a timely chance.
Operation With The Legal System Of The UK
TruNarrative, a business that specializes in e-Know Your Customer (KYC) and fraud prevention, is designing the solution. Adding on their current relationship, Playtech will be able to exploit TruNarrative's collaboration and promote crucial processes such as the onboarding of players but also the relevant authentication services.
The integration was supported by Playtech Chief Compliance Officer Ian Ince, who emphasized the value of regulatory software and customer security. He however found the series of recent legislation concerning iGaming much more restrictive than those in the past.
Sustainability and sustainability regulatory standards for gambling operations have been more complex, challenging iGaming companies like Playtech to search at new ways that help them to satisfy and improve their product so that it is healthy for the customer and both makes economic sense and helps businesses to remain within the regulatory system, explained Mr. Ince.
Praising TruNarrative as one of Playtech's key partners, Mr. Ince said the company is pleased to incorporate Affordability UK, a established market-leading solution which provides some of the most detailed and reliable data available to businesses.
Frictionless Experience For The User
TruNarrative CEO John Lord was similarly thrilled with the report. He remembered that the businesses had already collaborated earlier in 2020, and that this partnership had evolved and established.
TruNarrative, as part of the earlier relationship, was able to offer various specialized services to customers, Mr. Lord observed. The business will also have a great view into the way players gamble and whether they can really afford to put a bet, thanks to Affordability UK.
Affordability UK also does it at the request of the customer, requiring less requests and regulatory approval, and automating the experience for a friction-free process, Mr. Lord observed.
“We’re confident it will become a vital part of any operator’s toolset in their drive to meet and exceed UKGC expectations around safer gambling,”
-concluded Mr. Lord.
Meanwhile Playtech is entirely committed to fair practices in gambling. In September, the organization partnered up with the Responsible Gambling Council to encourage more stable gambling, mental health and digital wellness.
