Pragmatic Play Slots Arrive on Colombia’s Zamba in LatAm Push

For Pragmatic Play Latin America remains a focus area as the group hammers a new content contract with Colombian operator Zamba.

Pragmatic Play Expands Colombia's Zamba Slot Range

Pragmatic Play has been the newest player to expand its presence on the Latin American market with the Colombian company Zamba as part of a fresh content contract. Zamba buyers will now be able to experience Pragmatic's extensive range of slot games, and some of the best-established studio products in particular.

The picks include all-time fan-favourite John Hunter season, award-winning Wolf Gold, and Pragmatic's freshest game, Wild Walker. Similarly, Zamba can gain access to Pragmatic's gamification toolkit, improve it, and tap openly into the- table games portfolio.

Pragmatic Play has devoted tremendous time and resources to expand its Latin American ecosystem, setting up strategic alliances for the whole region with BetMotion in Brazil and universal contest.

In June 2020 the organization announced Victor Arias as Latin America's Vice President to oversee the region's aggressive expansion phase. Commenting on Zamba's recent relationship, Arias had this to add:

“We’re delighted to further strengthen our position in the regulated Colombian territory by going live with Zamba.”

Pragmatic Play VP of Latin America, Victor Arias

Arias noted that the continent was well received by Pragmatic Play and that the company remained committed to building up its momentum.

Santiago Melo, Zamba Business Unit Manager, shared strong trust in the importance of the relationship for both labels. Portfolio of Zamba is a core focus for the group, Melo said.

Through bringing Pragmatic Play to the table, Zamba has an opportunity to build on its bid by incorporating top-performing slots and catering to all relevant audiences. "Their products will take our portfolio of titles to the next level, and we look forward to a long and exciting partnership together," said Melo.

Pragmatic Play uses a state-of-the-art API approach to concentrate on a quick integration process. The business designs live casino and bingo products in addition to concentrating primarily on slots.