Radi8 Games Upgrades Loyalty System: from RAD+ to Edge
In 2018 there was first released RAD+, the cross-game participation and reward system by Genesis Gaming built into Radi8 Games software. RAD+ will go through a series of improvements after 2 years of having players interested in playing Radi8's online slots, which will be called Edge.
What Is RAD+?
RAD+ is the first cross-game rewards system by Genesis Games and Radi8 Games built in the online slot industry to improve player experience at any spin and wager. The RAD+ interface draws on the Radi8 series of games where the system holds gamification features such as earning radcoins, obtaining prizes, opening lucrative Loot Boxes and Levelling Up for further rewards.
This loyalty system will determine player preferences from Radcoins use – whether they keep or invest, their preferred rewards features, and the types of Loot Boxes that they open. In a operator's network it can provide a better view of user desires and behavioral segmentation.
Software has discovered that a Rookie player's conversion rate that integrates with the RAD+ loyalty system would advance quicker into a future, committed or even VIP team. This result suggests that the loyalty system has created greater player involvement and increased spending.
Overall, the company believes that player ads create interest of players whether they're incentives for Radi8 or non-Radi8. Based on internal results, after the campaign duration, Radi8 players were more likely to interact with other games under the same brand and thus, 25 times more successful than non-Radi8 players, were turned into regular brand players.
Over the years, Radi8 has provided a strong vision, based on RAD+ framework data and its user preferences study, that implementing a reward system to help build involvement in the iGaming industry is the secret to gaining a new level of excitement from gamers.
Loyalty System Effect On Players During Advertising Promotions
Creating player campaigns includes establishing a budget, setting priorities, creating campaign web pages, choosing banners and finding the games that are ideally fit for the campaign. Although software runs campaigns, it tracks player behaviors and learns improved tactics during gameplay to increase the level of interaction.
When running these advertising strategies, Radi8 noticed two distinctive habits among its members. Here is a short overview of some of the player behaviors that are most common:
- Within the scope of the game the players who played seldom moved to other teams. If their gaming experience was not going well, instead of playing another game, the players will 'drop off". There was also a higher degree of interaction with the Radi8 titles, during the advertising period players were engaged with at least 3 of the apps.
- RAD+ played a significant role in longevity, from data gathered in 2019. players who played Radi8 Games in advertising promotions are more likely than non-Radi8 players to connect with the brand (including new games released and other games located in the same lobby) after the promotion and become daily brand players (who played Radi8 games more than 25 times after the campaign).
Company concluded that promotional strategies particularly when paired with a loyalty element are very successful in creating brand loyalty. With lots of excellent slot suppliers on the market, keeping a high degree of player satisfaction is a challenging challenge. RAD+ loyalty system was created to close the divide between players and brands. Slot brands representation relies largely on the operators and their configuration of the platforms.
How Does Edge Work Out?
Radi8 s one-of-a-kind Edge feature provides all Radi8 gamers with fresh and creative Reward Coins and bonus ecosystem. With Edge operators can maximize player interaction and lifetime value. Edge is the same loyalty system as RAD+, but it has more convenient functions for players and empowerment of slots. Let's note advantages of the Edge:
- Radcoins will be considered Reward Coins and will serve as a free bonus wallet, free of charge for players to spin at any bet value like they can in their cash wallet.
- Inventory Boosters will be eliminated from the shop with upcoming improvements such as Jump-to-Feature replacing it soon. The Level Up bonus award would swap all booster prizes for more Radcoins, allowing players greater options in how to spend their earnings.
- Loot Boxes can only send out Reward Coins and cash as Boosters are retired. You have to open 3 boxes to take Cash.
Free Spin Boosters offered players the chance to win without spending any resources in RAD+system. Now player will perform with Levelling Up and it will help to collect more Reward Coins. In Radi8 games, players can earn Level Up points for each wager. Players will be awarded with Reward Coins and they are paid into players accounts immediately.
There are also some modifications in your Bet Settings: you can control a number of your Reward Coins to spin. You also can choose Free Bet option on your pannel or watch your spins, indicated at Reward Coins console.
Use Reward Coins to unlock for free rewards the latest Loot Boxes. There are four types of Loot Boxes: Quick Box, Plus Box, Luxury Box and Jackpot Box for players to get something out of games.
Players will review their game history of bets and losses over their lifespan of the app, including history of betting on Reward Coins.
Edge supports English, Simplified Chinese, Traditional Chinese, Russian, Vietnamese, Thai and Indonesian at this period. Upon request additional languages can be included.