Top Rated:
Add your publication B2B Offers
Casino Affiliate Vocabulary

Casino Affiliate Vocabulary



Affiliate Dashboard: A personalized interface provided by the affiliate program, allowing affiliates to track performance, commissions, and access promotional materials.


Brandable Content: Marketing materials provided by the casino that affiliates can customize with their branding before promoting.


Commission: The percentage of revenue or profit that affiliates earn for the players they refer to the online casino. Also known as Affiliate Commission ore Revenue Share (RevShare, RS). 

Conversion Rate: The percentage of visitors referred by an affiliate who complete a desired action, such as signing up or making a deposit.


Desktop Optimization: Adapting marketing materials and strategies to ensure optimal performance and user experience on desktop devices.


Exclusive Offers: Special promotions or bonuses negotiated by affiliates with the casino to entice players to sign up through their referral links.


Fraud Prevention: Measures taken by casinos and affiliates to detect and prevent fraudulent activities, such as fake sign-ups or click fraud.

Funnels: The series of steps or actions players go through from clicking an affiliate's link to becoming a depositing player. Also known as Conversion Funnels.


Gamification: Incorporating game-like elements into marketing strategies to engage and incentivize potential players.


Incentivized Traffic: Offering rewards or incentives to potential players to encourage them to sign up through the affiliate's link.


Landing Page: A specific webpage designed to capture the attention of visitors and encourage them to take a desired action, such as signing up.

Lifetime Value (LTV): The total revenue expected from a referred player throughout their entire lifetime on the platform.


Mobile Optimization: Adapting marketing materials and strategies to ensure optimal performance and user experience on mobile devices.


Negative Carryover (or No Negative Carryover, NNCO): A policy where negative earnings from referred players in one month are carried over to the next, potentially impacting future commissions.


Player Retention: Strategies employed by affiliates and casinos to keep referred players actively engaged, ensuring continued revenue generation.


Responsive Design: Designing websites and marketing materials to automatically adjust and display properly on various devices and screen sizes.

Revenue Share (RS): An affiliate commission structure where affiliates earn a percentage of the net revenue generated by the players they refer over their lifetime on the platform. 📑 Concept of RevenueShare in Affiliate Marketing


Sub-Affiliate: An individual or entity recruited by an affiliate to join the affiliate program, allowing the original affiliate to earn additional commissions on the sub-affiliate's referred players.


Tracking Code: Unique codes assigned to affiliates to monitor the source and effectiveness of their marketing efforts.


Unique Visitors: The number of distinct individuals who visit a website or click on an affiliate's link within a specified time period.


White Label: An affiliate program that allows affiliates to use the casino's branding and customize it as their own.

Subscribe to get our freshest daily news

By subscribing you are certifying that you have reviewed and accepted our updated PrivacyCookie Policy and you are 18+

Contact us
Resposible Gaming Foundation GPWA 18+ BeGambleAware Resposible Gaming Foundation
© 2019 - 2024 MyCasinoIndex