A
Affiliate Dashboard: A personalized interface provided by the affiliate program, allowing affiliates to track performance, commissions, and access promotional materials.
B
Brandable Content: Marketing materials provided by the casino that affiliates can customize with their branding before promoting.
C
Commission: The percentage of revenue or profit that affiliates earn for the players they refer to the online casino. Also known as Affiliate Commission ore Revenue Share (RevShare, RS).
Conversion Rate: The percentage of visitors referred by an affiliate who complete a desired action, such as signing up or making a deposit.
D
Desktop Optimization: Adapting marketing materials and strategies to ensure optimal performance and user experience on desktop devices.
E
Exclusive Offers: Special promotions or bonuses negotiated by affiliates with the casino to entice players to sign up through their referral links.
F
Fraud Prevention: Measures taken by casinos and affiliates to detect and prevent fraudulent activities, such as fake sign-ups or click fraud.
Funnels: The series of steps or actions players go through from clicking an affiliate's link to becoming a depositing player. Also known as Conversion Funnels.
G
Gamification: Incorporating game-like elements into marketing strategies to engage and incentivize potential players.
I
Incentivized Traffic: Offering rewards or incentives to potential players to encourage them to sign up through the affiliate's link.
L
Landing Page: A specific webpage designed to capture the attention of visitors and encourage them to take a desired action, such as signing up.
Lifetime Value (LTV): The total revenue expected from a referred player throughout their entire lifetime on the platform.
M
Mobile Optimization: Adapting marketing materials and strategies to ensure optimal performance and user experience on mobile devices.
N
Negative Carryover (or No Negative Carryover, NNCO): A policy where negative earnings from referred players in one month are carried over to the next, potentially impacting future commissions.
P
Player Retention: Strategies employed by affiliates and casinos to keep referred players actively engaged, ensuring continued revenue generation.
R
Responsive Design: Designing websites and marketing materials to automatically adjust and display properly on various devices and screen sizes.
Revenue Share (RS): An affiliate commission structure where affiliates earn a percentage of the net revenue generated by the players they refer over their lifetime on the platform. 📑 Concept of RevenueShare in Affiliate Marketing
S
Sub-Affiliate: An individual or entity recruited by an affiliate to join the affiliate program, allowing the original affiliate to earn additional commissions on the sub-affiliate's referred players.
T
Tracking Code: Unique codes assigned to affiliates to monitor the source and effectiveness of their marketing efforts.
U
Unique Visitors: The number of distinct individuals who visit a website or click on an affiliate's link within a specified time period.
W
White Label: An affiliate program that allows affiliates to use the casino's branding and customize it as their own.
