Snoop Dogg Launches Artist-Led Free-to-Play Online Casino in Partnership with TRIVELTA
A new artist-led online casino experience has launched in the United States, underlining the growing role of celebrities in the online gambling and social casino sector.
TRIVELTA, a global iGaming technology provider, has announced the U.S. launch of Dogg House Casino, a free-to-play online casino developed in partnership with global cultural icon Snoop Dogg.
While positioned as a first-of-its-kind, fully artist-driven casino experience, the project also follows earlier celebrity involvement in online gambling. Snoop Dogg has previously collaborated with gambling platforms, most notably serving as a brand ambassador for Roobet, a crypto-focused online casino.
The launch also comes amid a broader trend of celebrity-backed gambling ventures. In late December 2025, MMA star Conor McGregor launched his own online casino, realbet.io, marking the second high-profile celebrity casino launch within a matter of weeks.
Against this backdrop, Dogg House Casino differentiates itself by emphasising creative control and branding depth, presenting itself not merely as a promotional partnership but as a casino environment built around an artist’s vision.
Music-Driven Casino Experience
Dogg House Casino places audio at the centre of the user experience. The platform features an exclusive soundscape composed of original tracks and beats mastered by Snoop Dogg, creating a music-driven casino environment that departs from conventional online casino formats.
“For the first time, players can step into a casino built exactly the way I wanted it,” Snoop Dogg said. “The music, the vibe, the games. I wanted something innovative, immersive, and fun.”
The visual presentation follows a similar creative direction, drawing inspiration from West Coast aesthetics and offering playful reinterpretations of classic casino and arcade-style games.
Powered by TRIVELTA Technology
Dogg House Casino is built on TRIVELTA’s mobile-native iGaming engine, designed to deliver fast gameplay, fluid animation, and high-quality audio across devices.
According to TRIVELTA, the project demonstrates the flexibility of its technology to support fully branded, artist-led casino environments.
“It’s rare to work with an artist who is this deeply involved in the product,” said Carson Hubbard, CEO of TRIVELTA. “Snoop shaped the look, sound, and feel of Dogg House Casino to create something that sits at the intersection of iGaming, music, and culture.”
Games and Key Features
The platform offers a library of more than 500 games across multiple categories, including slots, crash games, RNG table games, and live dealer titles such as Blackjack, Roulette, Baccarat, and Craps.
Branded content includes:
- Snoop Dogg Radio – access to exclusive music tracks and curated playlists, with new releases planned regularly
- Snoop Blackjack – a blackjack game featuring Snoop Dogg as the dealer
- Snoop Crazy Dogg Cross – an arcade-style game set on a Los Angeles highway
- Snoop Dogg Poker – social poker with public tables, private games, and interactive features
Launch Promotion and Rewards
New players receive a 50% bonus on their first purchase, up to $100. The platform also provides daily in-game rewards, including Dogg Cash and Dogg Coins, allowing users to play without making a purchase.
Availability and Responsible Play
Dogg House Casino is available via its website and through the Apple App Store and Google Play Store. The platform provides 24/7 customer support and instant prize redemption.
The casino operates under a free-to-play model across most U.S. states. Sweepstakes-style games are not available in certain jurisdictions, including California, Connecticut, Idaho, Louisiana, Maryland, Michigan, Montana, Nevada, New Jersey, New York, and Tennessee.
The company states that it is committed to responsible gameplay and fiscal accountability.
About TRIVELTA
TRIVELTA is a Boston-headquartered iGaming technology company delivering mobile-first social and casino solutions to operators worldwide. Its platform supports full-scale casino deployments, poker, game aggregation, sportsbook functionality, player account management, and third-party integrations.
TRIVELTA operates across the United States, Europe, Asia, and Latin America, focusing on scalable and compliant market entry for iGaming operators.
