Yahoo Sports and BetMGM Show New Features
Yahoo Sports, today unveiled two new updates on Yahoo Sportsbook intended to improve BetMGM's betting experience for legal age consumers in qualifying states, including streamlining authentication and on-board support with the Yahoo Sports app and BetMGM, and adding prop player odds to Yahoo Fantasy.
The latest additions complement Yahoo's groundbreaking immersive product offerings for the 2020-21 football season, watch together the one of a kind virtual reality experience that aims to expand the fans' experience through Yahoo Sports and the Yahoo Sports app.
“At Yahoo Sports we are continuing to provide new ways for sports fans to go beyond engaging with content and interact in a seamless way with the sports that they love. The new features continue to enhance our fan’s experience and as we continue to reimagine the future of sports.”
said Geoff Reiss, GM of Yahoo Sports.
By streamlining the BetMGM login process, Yahoo sports users can now easily register and sign-in to their BetMGM account using their Yahoo address. Yahoo sports users can place bets with BetMGM after registering for a BetMGM account, without having to download the BetMGM app.
Yahoo Sportsbook's latest updates will allow Yahoo Fantasy users in qualifying states to start viewing available player prop odds on the players tab and player card inside the Yahoo Fantasy app and other web locations. Users will put respective bets on the BetMGM website. Furthermore, BetMGM launches exclusive team prop chances based on overall fantasy score, exploiting the fantasy scoring system of Yahoo.
Matt Prevost, Chief Marketing Officer of BetMGM, said:
“Since announcing our partnership with Yahoo in 2019 we’ve worked closely together to produce great sports betting content and are excited to have new product features and a much easier integration with BetMGM for Yahoo’s Sportsbook and Fantasy users to enjoy.”
Yahoo Sports sports gaming integrations focus on a wide range of sports from college and professional football and soccer, baseball, hockey and more.
Yahoo Sportsbook powered by BetMGM blends BetMGM's world-class sports betting and social technology with Yahoo Sports heritage and best-in-class gaming infrastructure, which improves sports fans' experience, taking them closer to the games they're passionate about, and closing the gap from entertainment to purchase. Yahoo users are able to position bets on BetMGM in New Jersey, Indiana, West Virginia and Colorado, with additional states to come.
In October 2019, Verizon Media and BetMGM entered a financial, multi-year partnership. The collaboration builds on Verizon Media's central strategy to tie entertainment and innovation to sales, which is a logical extension of Yahoo Sports' quest to re-imagine audiences with unparalleled encounters with the sporting experience. The additional features on Yahoo Sportsbook provide more meaningful ways for consumers on the BetMGM site to explore, connect and transact with their desires.
Also BetMGM chose Jamie Foxx as the face of the Sportsbook recently.
